Grin & Glow® was born from a simple yet powerful belief: everyone deserves to feel confident in their smile. Founded in Rochester, NY, our studio was created to offer high-quality, safe, and ethical teeth-whitening and tooth-gem services that not only enhance appearance but uplift self-esteem.
Our Story
We specialize in vegan-friendly, enamel-safe whitening treatments using premium dental-grade gels and advanced LED technology. Whether you're preparing for a wedding, event, or simply embracing self-care, your glow journey starts here.
At Grin & Glow®, our commitment extends beyond beauty. Through our Grin & Glow® Academy, we empower aspiring beauty professionals to build confidence, independence, and financial freedom through certified whitening and tooth-gem training.
Founder's Story
A journey of faith, beauty, and purpose — led by Joyce Erika Parker.
Rochester Regional Health
Joyce began in patient care at Rochester Regional Health, then worked as a dental assistant mastering sculpting, CAD/CAM, and cosmetic precision. She later earned a B.S. with a Pre-Dental concentration—merging science, artistry, and empathy.
From Passion to Practice
In 2021, Joyce founded Grin & Glow to provide professional teeth whitening services in Rochester, NY. Recognizing a gap in the beauty industry, she became a certified teeth whitening technician, offering safe, effective, and highly sought-after services.
She later expanded her expertise by studying tooth gem artistry, launching training courses, workshops, and services that quickly became industry-leading.
Education that Elevates
While training her students, Joyce realized that many aspiring beauty professionals lacked the business acumen needed to succeed. To bridge this gap, she authored a business starter book, providing entrepreneurs with the tools and knowledge to build and scale their own ventures successfully.
Where Confidence Meets Care
Now a trusted destination for smile care and education, Grin & Glow® pairs professional-grade products with gentle technique for visible results after one visit.
"When you glow, the world notices."
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The Experience
Where confidence, comfort, and care meet luxury.
At Grin & Glow®, we believe every smile transformation should feel like a luxury retreat. From the moment you walk through our doors, you're welcomed into a serene, spa-inspired space designed to help you relax and renew. Our atmosphere blends professional precision with soft, elegant details — plush seating, tranquil music, subtle fragrances, and warm lighting that make your visit an experience, not just a service.
Every session is thoughtfully personalized. From our vegan, enamel-safe whitening formulas to our gentle technique and attention to detail, your comfort and confidence remain at the heart of everything we do. Our team combines advanced oral aesthetics expertise with genuine compassion, ensuring you leave not only with a brighter smile — but with a renewed sense of peace, glow, and self-assurance.
Located in the heart of Rochester, NY — our studio is a sanctuary of cleanliness and comfort. Free street parking and a private, welcoming space make every visit stress-free.
Why Choose Grin & Glow®
Luxury Spa Ambience
A whitening experience that feels like self-care — calming music, candles, and cozy seating.
Professional Expertise
Over 4 years of hands-on training in oral aesthetics and non-invasive cosmetic care.
Safe & Effective
We use vegan, enamel-safe gels and LED technology proven to whiten without sensitivity.
Personalized Care
Every treatment is custom-matched to your shade and comfort level for the best results.
Convenient Location
Located in the heart of Rochester with free street parking and a private, welcoming studio.
Visit Us
Address
190 Monroe Ave, Suite #3, Rochester, NY 14607
Hours
Mon–Fri 9AM–5PM, Sat 9AM–3PM, Sun by appointment
Call/Text
We receive a high volume of calls; online booking is fastest.