Grin & Glow® was born from a simple belief: everyone deserves to feel radiant and confident in their smile.
Founded in Rochester, NY, our studio provides safe, vegan-friendly, and enamel-safe treatments. By combining premium dental-grade gels with advanced LED technology, we deliver visible results that uplift self-esteem in a single visit.
Beyond beauty, we are dedicated to empowerment. Through the Grin & Glow® Academy, we provide certified training that helps aspiring professionals achieve independence and financial freedom.
Joyce began in patient care at Rochester Regional Health, then worked as a dental assistant mastering sculpting, CAD/CAM, and cosmetic precision. She later earned a B.S. with a Pre-Dental concentration—merging science, artistry, and empathy.
In 2021, Joyce founded Grin & Glow to provide professional teeth whitening services in Rochester, NY. Recognizing a gap in the beauty industry, she became a certified teeth whitening technician, offering safe, effective, and highly sought-after services.
She later expanded her expertise by studying tooth gem artistry, launching training courses, workshops, and services that quickly became industry-leading.
While training her students, Joyce realized that many aspiring beauty professionals lacked the business acumen needed to succeed. To bridge this gap, she authored a business starter book, providing entrepreneurs with the tools and knowledge to build and scale their own ventures successfully.
Now a trusted destination for smile care and education, Grin & Glow® pairs professional-grade products with gentle technique for visible results after one visit.
"When you glow, the world notices."
Where confidence, comfort, and care meet luxury.
At Grin & Glow®, we believe every smile transformation should feel like a luxury retreat. From the moment you walk through our doors, you're welcomed into a serene, spa-inspired space designed to help you relax and renew. Our atmosphere blends professional precision with soft, elegant details — plush seating, tranquil music, subtle fragrances, and warm lighting that make your visit an experience, not just a service.
Every session is thoughtfully personalized. From our vegan, enamel-safe whitening formulas to our gentle technique and attention to detail, your comfort and confidence remain at the heart of everything we do. Our team combines advanced oral aesthetics expertise with genuine compassion, ensuring you leave not only with a brighter smile — but with a renewed sense of peace, glow, and self-assurance.
Located in the heart of Rochester, NY — our studio is a sanctuary of cleanliness and comfort. Free street parking and a private, welcoming space make every visit stress-free.
A whitening experience that feels like self-care — calming music, candles, and cozy seating.
Over 4 years of hands-on training in oral aesthetics and non-invasive cosmetic care.
We use vegan, enamel-safe gels and LED technology proven to whiten without sensitivity.
Every treatment is custom-matched to your shade and comfort level for the best results.
Located in the heart of Rochester with free street parking and a private, welcoming studio.
Address
190 Monroe Ave, Suite #3, Rochester, NY 14607
Hours
Mon–Fri 9AM–5PM, Sat 9AM–3PM, Sun by appointment
Call/Text
We receive a high volume of calls; online booking is fastest.
