Our Story

About Grin & Glow – Where Confidence, Beauty, and Ethical Care Begin

Grin & Glow was born from a simple yet powerful belief: that everyone deserves to feel confident in their smile. Founded in Rochester, NY, our studio was created to offer high-quality, safe, and ethical teeth whitening and tooth gem services that not only enhance appearance but uplift self-esteem.

We specialize in vegan-friendly, enamel-safe whitening treatments using premium dental-grade gel and LED technology to help clients see visible results after just one session. From brides-to-be and busy professionals to self-care lovers, we welcome everyone who’s ready to glow up.

At the heart of Grin & Glow is a commitment to empowerment. Through our Grin & Glow Academy, we train aspiring beauty professionals to become certified in teeth whitening and tooth gem application—offering both in-person and online classes with hands-on learning, business guidance, and certification.

Our founder, Joyce Parker, is also the author of From Hustle to Cash Flow, a practical guide that teaches entrepreneurs how to fund and scale their business using tools like business credit and grants.

Whether you’re booking a service, learning a new skill, or building your dream business, Grin & Glow is here to help you shine—inside and out.

Grin and glow

Rochester Regional Health

Joyce Parker, owner of Grin & Glow, has been passionate about oral beauty since her early years. She began her journey with a medical internship at Rochester Regional Hospital and later worked as a dental assistant, where she honed her skills in modeling, sculpting, and CAD/CAM technology.

Her dedication to achieving the perfect smile, combined with her expertise in dental care, led her to pursue a Bachelor of Science degree with a concentration in Pre-Dental.

Joyce Erika Parker holding her teeth whitening certification, showcasing professionalism and expertise as the founder of Grin and Glow.

In 2021, Joyce founded Grin & Glow to provide professional teeth whitening services in Rochester, NY. Recognizing a gap in the beauty industry, she became a certified teeth whitening technician, offering safe, effective, and highly sought-after services.

She later expanded her expertise by studying tooth gem artistry, launching training courses, workshops, and services that quickly became industry-leading.

From Hustle to Cash Flow" – a business guide by Joyce Parker on how to start, fund, and scale a business using credit, grants, and smart cash flow strategies.

While training her students, Joyce realized that many aspiring beauty professionals lacked the business acumen needed to succeed. To bridge this gap, she authored a business starter book, providing entrepreneurs with the tools and knowledge to build and scale their own ventures successfully.

Today, Grin & Glow has grown from a local business into a national brand, offering professional teeth whitening and tooth gem products, training, and business resources to clients and beauty professionals worldwide.

With over a decade of experience and a commitment to excellence, Grin & Glow ensures safe, effective, and long-lasting results for every client—helping them achieve the confident smile they deserve.